Setting It Level · Viral Post Fact Check ·
Starbucks, Nestlé, and Breyers have introduced lab-derived ingredients into everyday foods without most consumers realizing it.

What We Found
All three brands did try Perfect Day's whey protein, which is made by fermentation with a fungus instead of cows. It's the same protein (beta-lactoglobulin) found in cow's milk.
Starbucks: a limited 2021 test at just two Seattle-area stores, with in-store signs reading "animal-free milk." It was never rolled out nationwide.
Nestlé: Cowabunga animal-free dairy drinks were test-sold in six Bay Area Safeway stores in 2023 and never went mainstream. Breyers: Lactose-Free Chocolate launched in Feb. 2024 and was labeled "animal-free dairy." Breyers no longer lists the animal-free version.
Not hidden: products must list "non-animal whey protein" and carry a milk allergen warning. FDA had "no questions" about the protein's GRAS safety notice in 2020 (GRN 863).
Want to know what's in your food? Check out Clean Crave: https://cleancravekitchen.com. The Clean Crave app is coming soon on Apple and Android.
Sources
- Bloomberg, Starbucks test (opens in new tab)
- The Spoon, Starbucks trial (opens in new tab)
- Food Dive, Nestlé test (opens in new tab)
- FoodNavigator, Cowabunga test status (opens in new tab)
- Perfect Day, Breyers launch (opens in new tab)
- DairyReporter, Breyers labeling (opens in new tab)
- FDA GRAS Notice 863 (opens in new tab)
- Perfect Day FAQ (labeling) (opens in new tab)
We rate claims, not people. If we got something wrong, email [email protected].